CRV Launches HerdOptimizer

CRV Launches HerdOptimizer

CRV is an international leader in dairy genetics that uses innovation to create genetics with a purpose. After more than a century of tracking data, CRV developed HerdOptimizer: A program empowering dairy farmers to select the best genetics for their herd goals.

CRV selected FLM+ and our team of wide open thinkers to help them launch HerdOptimizer in the U.S. at the World Dairy Expo. The comprehensive strategy included branding a group of genetics and driving awareness through visual storytelling, targeted digital display ads and earned media.