South Dakota Soybean Research and Promotion Council
Hungry for Truth is a local resource and outreach initiative developed by the South Dakota Soybean Research and Promotion Council with FLM+. The campaign engages South Dakotans with local farmers to help answer questions about the way food is raised and its safety.
The initiative incorporates many ways to spur conversations including a dedicated website, television, print and social media efforts, special events and activities, street teams, an interactive “Monster” wall, giveaways, promotions and more.
WHAT WE DO:
+ Set Strategy
+ Align Teams
+ Frame Opinions
+ Create Demand